pro
Consuelo Burotto
Im a Senior Product Designer with over 8 years of experience
New to Contra
Consuelo is ready for their next project!
Buildwithin — Candidate Portal
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HBT needed a shopping experience that made buying a very diverse range of products easy, without losing clarity in a category with many variants and purchase decisions to work through. The challenge was turning a broad catalog into a simple, visually ordered, scalable interface.
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Tekpro wanted to create a new business unit specialized in digital marketing: Rocket MKT. The challenge went far beyond a website — it meant building a complete brand from scratch (visual identity, graphic language, personality, visual system, and digital experience) able to stand apart from the rest of the company, convey creativity and innovation, and build enough trust to attract new clients in a highly competitive agency market. As Lead Brand & Product Designer, I designed the visual identity from scratch and then translated that identity into a digital experience oriented toward lead generation.
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Londra needed a digital store that felt elegant, warm, and easy to keep updated. The project focused on showcasing collections and new arrivals in an appealing way, while keeping a flexible navigation architecture for the catalog to grow.
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Amphora needed an online store that carried the same delicacy and care as the product it sells. The challenge was translating a sensorial, aesthetic brand into a clear digital experience, with enough strength to convert without losing its premium personality.
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Altafid's design system documents typography, color, iconography, and reusable components, letting product and engineering teams work from the same visual language.
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Altafid started as a platform centered on the direct relationship between financial advisors and their clients. The business's evolution opened up a different opportunity: offering the technology as a B2B solution for banks, advisory firms, and other wealth-management entities — which required turning the product into a full ecosystem capable of connecting client management, portfolios, operations, billing, and trading within a single experience. As UX/UI Design Lead, I combined hands-on work with team leadership: designed complex interfaces and journeys, led the Design System build from scratch, and kept a cross-cutting product vision so decisions made by different designers built a coherent experience.
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BuildWithin Admin Platform is the Enterprise system that runs the full lifecycle of Workforce programs — configuration, eligibility, learning, and operations — for governments, organizations, and training centers. BuildWithin's original platform was built for a different business model; we evolved it into a Workforce product that had to support six distinct user profiles (Super Admin, Organization Admin, Talent Manager, Case Manager, Employer, internal Staff), each with its own permissions, tools, and flows. As Lead Product Designer I led this full transformation over 6 months: defined the end-to-end product experience, designed the core features, built the Design System, and validated every decision alongside Product, the CEO, and stakeholders — without losing sight of the fact that every client organization runs on completely different business rules.
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Candidate portal for an AI-powered Workforce platform
BuildWithin — Candidate Portal is the full redesign of the candidate experience inside BuildWithin's transformation into an AI-powered Workforce platform. The original platform had been built for a different market; we evolved it so candidates, Talent Managers, Case Managers, Administrators, and Super Admins could all operate within the same ecosystem, each with completely different needs. The most critical process was eligibility validation: traditionally manual, it required candidates to upload multiple documents while administrators reviewed each one for category, expiration, signatures, profile match, and image quality — often re-reviewing the same document valid across several categories. As Lead Product Designer I led the design end to end: defined the candidate experience, designed the core flows, and continuously validated decisions alongside Product, the client, and BuildWithin's CEO, aiming to automate document validation, cut review time, avoid duplicates, and improve the candidate experience without losing the platform's ability to scale across different Workforce organizations.
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I'd like to share my portfolio. It's still a work in progress, but it already includes several of the projects I've been working on.
https://cebe-studio.vercel.app/
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Talent Capital — AI-Native Candidate Platform
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