Solaris

Elizabeth Jean

Brand Strategist
Logo Designer
Animator
Adobe After Effects
Adobe Illustrator
Adobe Photoshop

"Sun Power Your Future"

The Project

Embracing a brighter future powered by the sun. They provide comprehensive solar energy solutions designed to save clients money and reduce their environmental impact. Solaris aims to radiate innovation, reliability, and a collaborative spirit, fostering a sense of shared responsibility for a sustainable future.
I wanted it to be clear what Solaris does, so I focused on a simple concept: houses with solar panels. But there's more to it! The "S" in Solaris is shaped like a spark coming off a roof (which is secretly a solar panel!). This double "S" also represents how Solaris teams up with others to bring solar power to the world. I carried this "S" shape throughout the design, even using it for the logotype through the letter "i" of Solaris – it really pops!
The colors I chose are bursting with personality, just like Solaris. Sunny yellow represents optimism, clean energy, and a brighter future. Electric violet adds a spark of innovation and inspires action - think "Let's do this!"
I kept the layouts clean and focused on the text, making it easy to find the information you need. This helps Solaris leave a memorable impression.
The website aimed to bring the creative direction to life with a high-end style to attract customers. The website I built equipped them to increase brand awareness and launch their products.

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