Question 1

What should I include in the project brief for a brand strategist?

Accepted Answer

Include information about your company, your goals, and your target audience. Mention any specific challenges or opportunities your brand faces. Be clear about what you expect the deliverables to be.

Question 2

How can I make sure the brand strategist understands my vision?

Accepted Answer

Share your company story and values. Provide examples of brands you admire and explain why. Be open to suggestions that could align with or improve your vision.

Question 3

What are the important deliverables I should agree on?

Accepted Answer

Common deliverables include a brand strategy document, branding guidelines, and a competitive analysis. Make sure to also decide on timelines for drafts and the final product. Having these clear helps both you and the strategist track progress.

Question 4

How do I ensure both parties are clear on timelines?

Accepted Answer

Create a timeline with key milestones and deadlines. Discuss these with the brand strategist to make sure they are reasonable. Have weekly check-ins to stay on track and make adjustments if needed.

Question 5

What should I look for when reviewing a brand strategist's portfolio?

Accepted Answer

Look for previous work that showcases creativity and results. Check if they have experience in your industry or a similar market. Pay attention to how they have tackled challenges that are similar to yours.

Question 6

How do I determine if a brand strategist understands the local market in Metro Manila?

Accepted Answer

Ask about their experience with brands in Metro Manila. See if they understand local culture and consumer behavior. Review any regional campaigns they've worked on and how they adapted strategies for local audiences.

Question 7

Why is it important to agree on collaboration tools?

Accepted Answer

Choosing the right communication and project management tools helps keep everyone aligned. It ensures smoother collaboration, especially if you are in different time zones. Agreeing on tools like Slack or Asana can make sharing ideas and feedback easier.

Question 8

What aspects should I discuss during the first meeting with a brand strategist?

Accepted Answer

Discuss the current state of your brand and your goals for improvement. Talk about any specific brand strategies you're considering. Make sure to also go over the timeline, deliverables, and how you'll measure success.

Question 9

How can I assess the cultural fit of a brand strategist for my Metro Manila audience?

Accepted Answer

See if they demonstrate understanding and respect for Filipino culture and values. Ask about past projects targeting local audiences and the strategies they used. Cultural fit can help in resonating well with your target market.

Question 10

What local trends should a Metro Manila brand strategist be aware of?

Accepted Answer

They should know about recent market shifts, popular cultural events, and consumer preferences. Understanding these trends helps in creating relevant and effective brand strategies. Ask if they stay updated with local industry news and reports.

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