Greenbox is a curated online plant shop offering a diverse selection of high-quality, low-maintenance houseplants. They cater to busy urban dwellers who crave a touch of nature in their modern spaces.

To show a different take on designing a logo for this plant shop, I explored a modern design that incorporates natural elements to reflect its brand story. I started sketching ideas focusing on modern spaces and connecting them with plants/nature. I opted for a clean logotype for a modern and sophisticated look.

As a result, I created a simple mark inspired by modern spaces, I've used geometric shapes as the foundation of the logo. Now, we have a mark that resonates with the brand story and connects with the audience.