Kiber Surf School asked us a tough question: Could they sell a week-long road trip during the slow season? We found a low-risk way to test the idea.

The result: it was a sold-out success.

Why Google Forms? Because building an expensive website for an untested idea was an unnecessary risk. It allowed us to validate the concept before investing any real capital.

We built the page using the same design principles we would for any website.

The user flow was simple: User sees the poster on Instagram → Clicks the link in bio → Lands on the form.

Our plan was to convert our social media audience into road trip customers. The goal wasn't to go viral, but to use targeted engagement to grow the business.

We created graphic designs on a minimal ad budget to execute this plan. Our creative targeted two key mindsets: travelers looking to end a great vacation on a high note, and those hoping to salvage a lackluster one with an unforgettable adventure. Our selling point was simple: just pay to join, and we handle all the planning. Our ads, design, and copywriting all worked together to communicate this benefit.

We used consistent imagery across the poster and social media ads. This created a cohesive visual journey that reinforced the brand, communicated the trip's vibe, and ultimately reduced bounce rates.

Before revealing the price, we had to build value. We listed everything included in the trip, even intangibles like “good vibes included!” to match our brand tone and build trust. It showed them they were paying for more than a list of items; they were investing in priceless memories.

Our research showed that people buy surf lessons not just to learn, but for fun, friendship, and memories. You can charge $30 for a surf lesson, but a memory to treasure for a lifetime is priceless. We focused our visuals on connection and fun. When we shifted from selling surf lessons to selling friendship, we found success.

We also knew that timing the price was everything. If you share it too soon, the audience might leave; if you share it too late, they may get frustrated because they can’t find it. The goal is to share the price only when they are informed, engaged, and ready to say "yes."

We replaced the generic 'Submit' button with custom copy: "I'm Ready for the Adventure!" This small change maintained excitement at the final step and boosted conversions.

It’s good to end the form with another great picture to remind them of the adventure. This is crucial because some customers need assurance right after seeing the price; this visual reminder helps reinforce why they were interested in the first place.

We were responsible for: - Creative Direction of the Campaign - Content Creation - Landing page UI and UX methodology - Event planning and hosting - Copywriting - Social Media Strategy as well as Planning - Additional customer support.

Do you have exciting ideas but fear they'll be met with the sound of crickets instead of sales notifications?

Maybe you need a fresh approach because your current efforts aren't delivering clear results.

Reach out below. We can help.