Fastrac Social Media Brand Guidelines Development
Dirga IP
Transformed Fastrac, Indonesia's leading logistics aggregator, by creating comprehensive social media guidelines that align with their core values: Fast, Reliable, and Cheap. Working closely with their internal team of 500+ UMKM partners, we developed a strategic framework for consistent brand communication.
Our solution delivered:
Visual identity system optimized for social platforms Custom content templates highlighting shipping updates Customer testimonial frameworks Engaging pricing comparison designs
The result:
A unified brand voice across all channels that reinforces Fastrac's position as the go-to logistics aggregator. Our guidelines helped their team maintain consistency while driving 40% higher engagement on shipping-related content. Timeline: 2 weeks Industry: Logistics & Transportation This portfolio entry showcases how we transformed technical logistics information into engaging social content while maintaining brand professionalism.
Think Coca-Cola's red, Nike's swoosh, Apple's bite. They didn't invent colors or shapes—they owned them consistently. Your brand power lies in commitment, not creation
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Posted Jan 6, 2025
Design for thumb-stopping > Balance text & visuals > Use brand style > Make it scannable > Size per platform > Keep mobile-first > Show value.
