Fastrac Social Media Brand Guidelines Development

Transformed Fastrac, Indonesia's leading logistics aggregator, by creating comprehensive social media guidelines that align with their core values: Fast, Reliable, and Cheap. Working closely with their internal team of 500+ UMKM partners, we developed a strategic framework for consistent brand communication.

Our solution delivered: Visual identity system optimized for social platforms Custom content templates highlighting shipping updates Customer testimonial frameworks Engaging pricing comparison designs The result: A unified brand voice across all channels that reinforces Fastrac's position as the go-to logistics aggregator. Our guidelines helped their team maintain consistency while driving 40% higher engagement on shipping-related content. Timeline: 2 weeks Industry: Logistics & Transportation This portfolio entry showcases how we transformed technical logistics information into engaging social content while maintaining brand professionalism.