Helping Consumer Goods brands plan 90% faster each year
Baffour Atuah
The Task
For Key Account Managers at consumer goods companies (think Coke or Nestlé) managing a promotional plan throughout the year is a painful, lengthy and admin-heavy job. Our task was to make it easier and more efficient, within our 3 month delivery window.
The Work
I led research to map out the entire annual planning process, combining insights from our user research repository, with new user interviews and stakeholder workshops. I generated several potential solutions to save time and reduce user pain, then collaborated with Product Management and Engineering to refine these into solutions deliverable in 3 months.
The Outcome
We shipped a feature that cut initial plan set-up time by 90%, identified and addressed app performance bottlenecks that improved user satisfaction metrics by 150%, and added 5 fully validated and outlined features to the product roadmap.
Bulk Copy - the shipped feature that successfully reduced initial plan set-up times
Email sent as part of the Bulk Copy flow, cutting down time spent in the app idly waiting for the system
TPM Planning agent - An LLM based chat interface we explored to help with efficiency
Concept explored for a Bulk editing table - so users could change individual properties quickly from one screen
Concept for Plan management dashboard, giving users more in-app visibility of their priority tasks
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Posted Oct 19, 2025
Shipped features that reduced task completion time by 90%, and improved CSAT by 150%. Also added 5 fully validated and outlined features to the product roadmap.
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