Overview
Client: Kaiser Permanente
Role: UI/UX Designer
Tools: Sketch, Zeplin, JIRA
View the live site here 👉 👉 👉 https://findyourwords.org/
Introduction
Find Your Words is a mental health product of Kaiser Permanente. It is designed to empower more people to ask for help, promote social well-being, raise awareness, and contribute to personal and community healing and recovery.
What I did
User Research
These are the research methods that I used due to tight timeline & budget. These methods were helpful to better understand the objectives, problem and goal of the project.
Stakeholder Interview
Design Audit
Competitive Research
Validate SEO findings
User Experience and Visual Design Mockup
After gathering the requirements and information, I was able to come up with the design strategy and wireframe to address areas that needed improvement.
I was also responsible for the overall look and feel and addressing both the internal and client feedback.
Design Hand-off
After the visual design phase, I worked closely with our developers on the design handoff. I was also responsible for the content assets preparation and design QA to ensure that the finished product was both accessible and user friendly.
Results
We successfully launched the website and conducted post-launch user testing to validate the efficacy of the refreshed design.
80% of the (356) participants rated the website as a purpose-driven site.
73% of the participants felt the graphics and imagery supported the message on the page.
50% of participants selected the “Article Content” as being the most appealing.
View the full case study here 👉 👉 👉 https://jeanettelarnado.com/project/find-your-words
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Posted May 24, 2024
I'm responsible of the 'Find Your Words' campaign website optimization from concept, shipping and maintenance.
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