Optimized Website Elevates Platform Clarity By 80%

Client: Kaiser Permanente

Role: UI/UX Designer

Tools: Sketch, Zeplin, JIRA

Find Your Words is a mental health product of Kaiser Permanente. It is designed to empower more people to ask for help, promote social well-being, raise awareness, and contribute to personal and community healing and recovery.

User Research These are the research methods that I used due to tight timeline & budget. These methods were helpful to better understand the objectives, problem and goal of the project.

Stakeholder Interview

Design Audit

Competitive Research

Validate SEO findings

After gathering the requirements and information, I was able to come up with the design strategy and wireframe to address areas that needed improvement.

I was also responsible for the overall look and feel and addressing both the internal and client feedback.

After the visual design phase, I worked closely with our developers on the design handoff. I was also responsible for the content assets preparation and design QA to ensure that the finished product was both accessible and user friendly.

We successfully launched the website and conducted post-launch user testing to validate the efficacy of the refreshed design.

50% of participants selected the “Article Content” as being the most appealing.