California Avocados' Website Revamp Boosts Traffic

Art Director

Illustrator

UI Designer

Jira

Sketch

Zeplin

Overview

Client: California Avocados

Role: UI Designer, Design System, Art Direction

Tools: Sketch, Zeplin, JIRA, Invision

View the live site here 👉 👉 👉 https://californiaavocado.com/

Introduction

California Avocados collaborated with our team to improve and identify potential optimization opportunities for their product. To achieve this objective, our UI/UX team joined efforts with our SEO and development team to formulate a smart strategy within the given timeframe.

What I did

Art Direction and Visual Design Mockup The information I gathered for this project, including the objectives and the company's situation, helped me determine how to approach the project and develop a proper design strategy that could meet the client's desired timeline and budget.

Results

There was an impressive increased of at least 20% in organic sessions and new users for 'How to Grow an Avocado Tree,' 'Avocado Varieties,' 'Avocado Nutrition Facts,' and the Homepage.

Following the design changes, there was an immediate (9.1%) increase in page views to 224.9K.