California Avocados' Website Revamp Boosts Traffic

Jeanette Arnado

Overview

Client: California Avocados
Role: UI Designer, Design System, Art Direction
Tools: Sketch, Zeplin, JIRA, Invision

View the live site here 👉 👉 👉 https://californiaavocado.com/

Introduction

California Avocados collaborated with our team to improve and identify potential optimization opportunities for their product. To achieve this objective, our UI/UX team joined efforts with our SEO and development team to formulate a smart strategy within the given timeframe.

What I did

Art Direction and Visual Design Mockup The information I gathered for this project, including the objectives and the company's situation, helped me determine how to approach the project and develop a proper design strategy that could meet the client's desired timeline and budget.

Results

There was an impressive increased of at least 20% in organic sessions and new users for 'How to Grow an Avocado Tree,' 'Avocado Varieties,' 'Avocado Nutrition Facts,' and the Homepage.
Following the design changes, there was an immediate (9.1%) increase in page views to 224.9K.

View the full case study here 👉 👉 👉 https://jeanettelarnado.com/project/california-avocados

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Posted May 24, 2024

Collaborated with California Avocados to optimize product from art direction to execution which led to impressive SEO results.

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A Robust Booking Portal Tailored For Corporate Guests - Web App
Fun Illustration outside work
Fun Illustration outside work
Optimized Website Elevates Platform Clarity By 80%
Optimized Website Elevates Platform Clarity By 80%