California Avocados' Website Revamp Boosts Traffic
Jeanette Arnado
Overview
Client: California Avocados
Role: UI Designer, Design System, Art Direction
Tools: Sketch, Zeplin, JIRA, Invision
View the live site here 👉 👉 👉 https://californiaavocado.com/
Introduction
California Avocados collaborated with our team to improve and identify potential optimization opportunities for their product. To achieve this objective, our UI/UX team joined efforts with our SEO and development team to formulate a smart strategy within the given timeframe.
What I did
Art Direction and Visual Design Mockup
The information I gathered for this project, including the objectives and the company's situation, helped me determine how to approach the project and develop a proper design strategy that could meet the client's desired timeline and budget.
Results
There was an impressive increased of at least 20% in organic sessions and new users for 'How to Grow an Avocado Tree,' 'Avocado Varieties,' 'Avocado Nutrition Facts,' and the Homepage.
Following the design changes, there was an immediate (9.1%) increase in page views to 224.9K.
View the full case study here 👉 👉 👉 https://jeanettelarnado.com/project/california-avocados
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Posted May 24, 2024
Collaborated with California Avocados to optimize product from art direction to execution which led to impressive SEO results.
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