Penny's Organics

I worked at Penny's Organics as a social media coordinator and content designer.

●Work closely with the Chief Executive Officer to construct a personalized and effective content marketing strategy to build social media presence on Instagram platform and set brand apart from others in the beauty industry

●Conduct in depth research on the beauty industry and company’s target audience to gain further understanding of niche and effectively curate creative content

●Create digital content on Canva that flows with brand identity and content strategy, provide creative direction for Instagram reels

●Create a personalized hashtag and engagement strategy based on current Instagram insights and what is needed to maximize reach