Logo & Branding for a trendy, natural soap company including social media, coupon, box & product packaging, website, etc.

About this project -

I developed this brand identity for a soap brand named "Soapy". This brand is meant to attract a younger crowd to choose a more natural, healthy soap option. I went with a bright, pastel colors with a stark black & white contrast. This was paired with a mix of pattern and photographic elements. Interspersed throughout the identity are also personality filled secondary marks & illustrative stickers. All of these elements are intended to create a very playful and trendy visual look.