Brand identity, packaging, social media, & signage for a health bar company

About this project -

This is a brand identity / packaging project for a health bar business called Beyou. This company's goal is to lead with compassion, and promote healthy mindset + self-love. There are 4 flavor profiles that were included. My intention was to make the brand looking natural, raw but delicious & inviting at the same time.

Beyond the branding -

After the brand identity was established, I extended it into box & bar packaging, print ads, and social media strategy.