Aura Wine Bar Brand Identity + Strategy

Branding for a non-traditional community-focused Wine Bar. This project celebrates a unique take on a wine bar by building brand awareness and community through a strong visual identity and positioning strategy.

Art Direction

Brand Identity

Brand Strategy

Web Design

User Experience

Content Creation

Key Notes: Pastel, playful colors, energetic sans-serif fonts, geometric pattern play, texture, and color layering

The visual direction for Aura was a very important part of the brand strategy and identity process. The final stylescape showcases a vibrant, playful visual language that will appeal to their youthful, creative audience.

Through weekly events, career-focused workshops, employee training, and affordable wine selections, every physical and digital experience with Aura connect to their key values; inclusivity, community, creativity, and accessibility.

The bright and inviting website plays with soft animations to bring delight to the online experience. Straight to the point copy in their inviting brand voice gives customers a touch of the Aura Experience.

Thanks for watching! Let's connect and grow your brand! :)