Content Creation and Marketing for Happy Medium Label

Julie Anne Guinto

Brand Designer
Social Media Marketer
Content Creator

Brand Concept

Happy Medium is a collection of one of a kind pieces, seasonal inspirational graphics tees, bags and pouches made out of dead stock fabric, and (coming soon) vintage and ceramic objects from our travels.
Happy Medium collection is worn by people that are intentional and attach to a story or how unique a piece is or where it comes from. They appreciate beauty and who is behind the maker. Their speciality is all about taking what is already out in the world and recreating it to something functional and wearable.

About the brand

Happy Medium is striking the right balance of two opposites or two extremes. With this in mind, we aim to create fun assortment of comfortable clothes that you won't cycle through and would still wear even 40 years from now.
Our story started five years ago with four friends organically crossing paths trying to find balance in a world full of idiosyncrasies and perplexity. After a year of starting Happy Medium we took a long hiatus (intermission) in 2015 because being so young we still had a lot of growing up to do. We re-birthed during quarantine because just like everyone else after countless of weekly zoom call meetings, going on distance park walks, putting together 1,000 piece puzzles and reflecting a ton through our bedroom windows. We had came to the realization that in the midst of all the obstacles and life changes we were forced to rethink our career paths entirely. What we ultimately came back to is the one thing that we loved most and that is coming together to create clothes that looks and feel good. 
We aim to create intentional pieces rooted in ethical practices, brand transparency and promoting individuality and inclusion in its form. We are Happy Medium and we are here to stay in this world of uncertainty.
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