Atelier Flower, the power of flower !

Atelier Flower is a brand new concept of the traditional flower shop. Everyday, a selection of 3 bouquets are sold to customers via an e-shop and Instagram. Once ordered, your bouquet is ready to be picked-up or to be delivered by bike ! 

The target audience is women between 24 and 35 years old that are very active on the social media.

For this 2.0 flower shop, I wanted to create a fun and joyful brand identity with pastel colors. I wanted to share an other vision of traditional florist with very light handwritten logo and green/pink colors. I wanted to show something very funky and modern.

The communication tone is not serious-taken with cute and fun/flirty puns as the French expression "You are a beautiful plant" for a thanks card !

Curious ? Please find the full project on my Behance 🌻