Silk kimonos, handmade ceramics and Japanese delicacies as matcha tea are the stars of this shop.

The owner wanted a visual identity with a minimalist and elegant typographic logo and a subtle color palette with both modern and traditional touch.

I worked on a visual identity with colors reminiscent of Japanese interiors and landscape elements : ceramics, woodwork and red that you can find everywhere in Japanese landscapes (Shinto shrines, camellias on kimonos, in gastronomy, etc.).

I really wanted to bring out the traditional, artisanal and high-end character of the Amasa store.