Detalhes de Casa | Brand Identity
Yolanda Costa
Info
Client: Feeroma - Coffee Shop Drinks Scented Candles
Service: Brand Identity
Year: 2021
Getting to Know Detalhes de Casa
Detalhes de Casa (Home Details) is an online tableware and kitchenware store. The name was chosen by the store owner, referring to the little things that help make a house a home. And it was this passion for details that served as the starting point for the creation of the brand image.
The Branding
The idea is to keep the language and brand image simple. After some studies and tests, it made sense that the logo was created with typography and negative space, in order to enhance the idea of detail.
Typography, Color Palette, and Graphic Elements
The typography is uncompromising with formalities but the color palette has four sober tones. The icon represents delicately stacked dishes.
Brand in Action
2021
