Winslow Photography Website Redesign

Winslow Photography captures unforgettable equestrian moments — from hunter/jumper and dressage shows to senior portraits with animals. Trusted by riders for their attention to detail, high-quality service, and timeless imagery since 2008, Winslow has become a go-to name in the equestrian photography world.

As their business grew, they realized their online presence no longer reflected the sophistication and quality of their work. That’s where I came in.

Winslow Photography needed a modern, high-performing website that could:

Reflect the premium quality of their photography and videography.

Organize thousands of event galleries in a way that was intuitive for users.

Highlight their range of services — from show coverage to senior portraits.

Create a smoother booking and contact experience for clients.

The old website felt dated, overly cluttered, and didn’t capture the elegance or professionalism that defines their brand.

I set out to design a website that felt clean, timeless, and rider-focused — echoing the same qualities Winslow Photography brings to every photo they capture.

Key goals of the redesign included:

Simplified Navigation: A streamlined user flow with clear sections for Events, Portraits, and Contact.

Dynamic Gallery System: An integrated, mobile-friendly gallery that made browsing and purchasing event photos seamless.

Showcase of Expertise: A visually rich About page that told their story, built trust, and highlighted their legacy since 2008.

I focused on balancing function and emotion. The website isn’t just a hub for purchasing photos — it’s a space that embodies the grace and precision of equestrian sport itself.

Large, full-width hero images evoke the grandeur of show jumping and dressage.

Subtle motion effects and hover interactions add polish without distraction.

Consistent spacing, grid structure, and image ratios keep galleries visually balanced.

Each page was designed with clarity and performance in mind — ensuring fast load times and responsive design across all devices.

The new Winslow Photography website has helped:

Increase time-on-site and engagement, as visitors explore more galleries and pages.

Improve user satisfaction with a more intuitive browsing and purchasing experience.

Strengthen Winslow’s brand perception as a premium, trusted name in equestrian photography.

The result is a website that finally lives up to the artistry behind the lens — a digital home that feels as timeless as their photography.

Client: Winslow Photography Industry: Equestrian Photography Services Provided: Web Design, UX Strategy, Webflow Development, Copywriting Year: 2025