Momo & Co Brand Identity
Adriana Guillén
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Posted Jan 20, 2026
Brand identity, mascot, and website design for a fast-casual Himalayan street food brand, created with a bold, urban, and personality driven visual system.
Overview
Momo & Co is a street food brand that brings bold, comforting flavors from the Himalayan mountains to the streets of the UK. The project reimagines Himalayan cuisine through a fast-casual, urban, and personality-driven concept, breaking away from traditional and generic dumpling brands.
The Challenge
The challenge was to create a strong and memorable brand identity that could connect with a young, urban audience while honoring the cultural roots of the product in a highly competitive food market.
The Solution
A vibrant visual identity was developed using an energetic color palette and bold typography. As a central element of the system, Moji was created an adventurous dumpling character who embodies the brand’s playful spirit. His visual universe, inspired by his journey from the Himalayas to the UK, helps tell the brand’s story and express its distinctive personality.
Project Scope
Brand strategy, visual identity, mascot design, website design.
Result
The result is a bold and recognizable brand that blends culture, flavor, and urban energy, positioning Momo & Co as a fresh and distinctive player in the fast-casual street food scene.
