Siragusa: Cinematic Spots for Luxury Menswear

Siragusa's signature is the Watch Notch: a cuff cut so the watch shows through. Every frame had to get the garment exactly right: the French front, the printed underlay, the notch shape and the watch position.

I built a 30-second black-tie spot, voiced product films, macro watch close-ups, a sneaker drop and Meta static ads. The same character and wardrobe stay consistent across scenes, and each one is checked against the brand's own product photography.