Safe Steps: One Campaign, Three Air Purifiers
Terry Kayea
Safe Steps needed ads for three purifiers going into very different rooms: the FDA 510(k)-cleared Aura Storm for clinics, the Aura Breeze for bedrooms and offices, and the Aura Wind for homes, hotels and classrooms.
I built the whole campaign from their product photos: product-accurate scenes, airflow and germ animation, a 3D filter explainer, a Halloween cartoon version, voiceover, and feature callouts with every claim taken word for word from their documentation. Delivered as 9:16 for Reels and TikTok, 4:5 for the feed, and 16:9 for Amazon and YouTube.
Aura Storm: "How it cleans" (9:16, client work)
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Posted Oct 26, 2026
AI video ads for three Safe Steps purifiers: clinic, bedroom and classroom versions, built from product photos with claims taken from their docs.
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