Discovery and strategy

Brand identity and guidelines

Print

Digital

Meldover steps in where jesmonite and resin items embellish homes with their stunning work. With an evolving product line, the brand identity set for the same can be adapted on multiple platforms. The founder asked me to make the brand elegant, subtle, and elevated, which stands out without trying too hard.

In the discovery we nailed down the steps and what were the things that we wanted to communicate to the target audience. Meldover was under the "creator" archetype. It is based on providing less but better, giving a very toned-down vibe.

Stamp outlines, brand patterns, and stickers were made to add value to the product to improve the post-purchase experience.

Templates for posts and stories along with stockers were provided to maintain consistency for the brand introduction campaign.