Bioblocks branding and platform concept development

Bioblocks is a pre-seed startup with the goal of creating a next gen environmental management platform. I was brough in to develop the initial branding and a view of what the platform could look like. Subtle cues of extreme serifs normally found on monospace typefaces are placed in the wordmark referencing the tech startup Bioblocks are. The brandmark (also acting as the graphic device) is an ever morphing mark.

Still in its product infancy, the branding were purposefully built to be quite simple – almost mid fidelity design-esk – yet flexible enough to be further developed. This intentional decision was to marry up with Bioblock’s product development – branding would get more sophisticated as the platform does too.