Thérapeau — Visual Identity

Thérapeau — Visual Identity & Packaging System ✨

The Problem: Skincare rooted in barrier-repair science often falls into the trap of feeling overly sterile, pharmaceutical, and devoid of warmth.

The Solution: An elevated visual system designed to marry clinical rigor with quiet elegance. By balancing high-contrast modern serif typography against an organic cellular motif and warm dermatology tones, the brand positions itself as a premium, non-irritating daily routine.

Deliverables:

• Brand Identity & Custom Typography System

• Colour Formulation (Clinical Slate, Warm Chalk, and Cellular Olive/Ochre)

• Retail Packaging Design (Cellular Barrier Serum & Calm & Shield Dermal Cream)

(Brand Identity & Packaging Concept)

Available for new brand identity and packaging projects