Cafe De Casa — Visual

Cafe De Casa — Visual Identity System

The Problem: Beautiful physical café spaces often lose their premium feel online when their digital grid and generic brand marks don't match the in-store hospitality experience.

The Solution: A cohesive, custom word mark and unified visual system that bridges the gap between their physical storefront and digital presence. The goal was to build a mark that feels welcoming, premium, and instantly recognisable at a glance.

Deliverables: • Custom word mark & responsive brand icon • Unified typographic and colour system • Digital touchpoint strategy (Instagram grid) • Physical brand applications (Menu, signage, and apparel)

(Concept redesign for Cafe De Casa — Unsolicited / Not affiliated)

Available for new brand identity projects