Social Media Management for TourHero

Managed and curated social media content for TourHero, a travel brand connecting groups with expert trip leaders. Selected and organized imagery to craft cohesive, story-driven posts highlighting destinations and experiences. Wrote engaging, on-brand captions to inspire travel and showcase the benefits of the TourHero experience. Maintained brand consistency across platforms while implementing a strategic posting calendar to drive awareness, engagement, and trip leader recruitment.