Curated and managed visual content for Selina Hotels USA, selecting imagery that reflected the brand’s vibrant, community-driven identity. Organized and planned posts to maintain a cohesive grid aesthetic highlighting properties, local culture, and guest experiences. Wrote on-brand captions, implemented strategic hashtags, and coordinated publishing to boost engagement and consistency. Strengthened Selina’s U.S. presence by blending travel storytelling with lifestyle-focused visuals that inspired exploration and connection.