Belovin': Publicis Start-Up program
Victoria Onaiyekan
Belovin': Publicis Start-Up program
Branding, Motion Graphics, Art Direction
In 2022, I was enrolled in the Publicis Start-Up program. Part of the program was to work as a team on a brief for McDonald's delivery. The challenge was to increase customer use of the McDelivery service through the McDonald's app.
Our solution to this was to encourage community by driving people to the app, creating an opportunity for friends, family, and strangers to share the McDonald’s lovin’.
After pitching the idea it turned out to be a success, as we won 'best team pitch'.
#belovin
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Posted Nov 22, 2025
Encouraging community by driving people to the McDonald's app, creating an opportunity for friends, family, and strangers to share the McDonald’s lovin’.
