Delux Sunsets at The Quorum: Redefining Elite Hospitality

Fresh off the success in Ndola, it was time to tackle Lusaka's elite. The Quorum Hotel, a bastion of exclusivity, was the new arena. The goal? To break the mold and make The Quorum not just an invitation-only spot, but the city's beacon of luxury hospitality.

My Role:

As the marketing maestro, I faced gatekeepers and skeptics. But with a contract inked on September 15, 2023, I was set to prove that my strategies were not just effective but bulletproof.

- Innovative Marketing: Transitioned from event promotion to creating an experience, Delux Sunsets, a weekly culinary and social affair.

- Strategic Partnerships: Teamed up with TV actors and renowned musicians to elevate the brand's appeal.

- Sales Mastery: Overcame initial hurdles to not only meet but exceed a K16 million Kwacha sales target.

What began as a challenge evolved into a revolution. Delux Sunsets became more than an event; it became a phenomenon, drawing in the elite and aligning with The Quorum's prestigious image.

Here's the raw truth—breaking into the elite scene isn't about fitting in; it's about standing out. It's not about being welcomed; it's about being so damn good they can't ignore you. We didn't just host events; we created a culture. We didn't just meet sales targets; we set new benchmarks. That's the power of vision and relentless execution.