I wanted to see how by Kyle ChaplinI wanted to see how by Kyle Chaplin

I wanted to see how

Kyle Chaplin

Kyle Chaplin

I wanted to see how far I could push simplicity. Instead of asking merchants to interpret dozens of charts and KPIs, the experience starts with a single health score that quickly communicates the current state of the business. From there, supporting metrics provide just enough context before guiding attention to the one issue that matters most. The goal was to reduce cognitive load without sacrificing confidence in the data.
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Posted Jul 24, 2026

I wanted to see how far I could push simplicity. Instead of asking merchants to interpret dozens of charts and KPIs, the experience starts with a single heal...