The Charmed Child Toy Boutique

Look and Feel: The Charmed Child Toy Boutique is a whimsical and magical brand that evokes a sense of wonder and adventure. The overall design should be playful, colorful, and have a touch of elegance. The toys we sell are high-end and the branding needs to reflect this. 

 Target Audience: The Charmed Child's target audience is parents and gift-givers who appreciate high-quality, unique toys for children aged 0-10 years old. 

 Specialization: The Charmed Child specializes in curating a collection of premium, educational toys that encourage creativity and imagination in children.

In this project, I created a sketch for the logo using a friendly face and colors I believed were best to represent a toy boutique. These are the before and after designs of the logo I created along with the font text I decided to give a curve like appearance to make the full design more unique.

While designing the logo, I came up with this amazing color palette. Fire engine red, Munsell blue, Baby powder white, Melon pink, and Russet brown are the colors I used for this palette. Pink and blue were the main colors I used to associate with girls and boys. This color palette helped me create the logo, font text, packaging mockups, custom icons, coupons and more for the toy boutique. 

Creating these specific designs were my favorite part of this project. Especially the custom icons, packaging, and coupons. It really was fun using my imagination to let my creativity flow to make these designs.