A custom icon set covering

A custom icon set covering the full range of United Carriers' operations: road freight, sea freight, air freight, warehousing, customs and tracking.

Everything is drawn on a shared grid with a fixed stroke weight and consistent rules for corners, angles and terminals. That consistency is what lets the set grow later without drifting. New services can be added years from now and still sit inside the same family.

Unglamorous work, but it's the difference between a brand system that holds together and one that quietly falls apart.