Sally Baillie Dietitian | Medical Nutrition Brand
Anthony Allen
When hospital dietitian Sally Baillie decided to bring her 13 years of clinical expertise online, she faced the classic healthcare entrepreneur's dilemma: how do you transform medical excellence into a digital presence that actually connects?
We helped Sally bridge the gap between clinical expertise and online authority with a brand that makes evidence-based nutrition feel accessible, not intimidating.
We developed a strategic brand foundation, which included:
✓ An elegant custom wordmark and refined monogram that elevates her personal brand
✓ A professional yet approachable visual identity, anchored by a fresh lemon-yellow, elegant typography system and brand imagery
✓ A converting Squarespace website with frictionless booking
✓ Custom patient resources that showcase her expertise
✓ Strong SEO foundations so potential clients can actually find her
The result? A brand that stands out in the crowded nutrition space by balancing medical credibility with a bright, down-to-earth approach.
In Sally's words: “I think I look the best online out of everyone!! I've got it all looking professional from the get-go, which allows me capacity to see where I can grow the brand whilst tying in with my values.”
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Shoot us an email at → hello@brightfolk.studio
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Posted May 5, 2025
Helping dietitian, Sally Baillie, bring her evidence-based nutrition online through a new brand identity and custom Squarespace website.
