Boldside HR Consultancy Website Redesign

Boldside are a Sydney-based, industry-leading HR & leadership development consultancy. Here's how we helped level-up their digital presence.

Picture this: You're absolutely crushing it in your industry. You've got 37k+ LinkedIn followers hanging on your every word. You're flying around the country teaching leadership workshops. Your podcast is thriving, your book's making waves, and your client list reads like a who's who of Australian business — we're talking ANZ, Newcastle Knights, Glencore, Meshki, and RMIT University (not to name-drop or anything).

But with rapid growth and evolution comes some growing pains — sometimes your online presence needs to catch up to your real-world impact.

That was the situation for Shelley Johnson and the Boldside team. While their existing brand had an enviable energy (particularly in an industry known for playing it safe), they were ready to evolve. Their website and visual identity needed to match their growing influence and deepening expertise.

What started as a website refresh turned into something bigger (sometimes you get a bit carried away when you're working with dream clients). We evolved their visual identity by maturing their colour palette with a more sophisticated set of dark and light shades, adding more colour contrast for readability, and tightened up their typography. 

Their brand assets were already killer — we just helped them sing. That signature tangy orange, the punchy Cooper Medium font, their magnetic logo, and of course — their laser focus on culture and leadership. We distilled all their secret sauce into a snappy positioning one-pager for everyday use.​​​​​​​

We overhauled their online presence, redesigning and rewriting all core pages of their website. We added a new set of service pages that flesh out what they actually do, a dedicated blog, a new video library showcasing their client stories, and individual team profiles that spotlight their experience and expertise. All of this sits on robust SEO foundations with seamless social proof woven throughout.

And because we couldn't help ourselves, we threw in a fully loaded Canva setup with their expanded brand, bonus social templates for the team to run with, and new lead magnet templates.

Boldside now have a platform to match their reputation, with solid foundations for their next phase of growth as a business.

Like this stuff? Want to work together? Shoot us an email at → hello@brightfolk.studio

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