Web Design and Optimization for Small Business

Project: A new, professional, corporate website

Client: Evergen Equity, a real estate investment firm specializing in multigenerational private real estate investments for family offices and accredited investors.

Issue: To establish credibility in the high-net-worth real estate investment space. The website needed to convey exclusivity and professionalism while clearly explaining its unique investment approach.

Served as lead UI designer and project coordinator, working with our creative director and development team to ensure design, user experience strategy, content architecture, and technical implementation were implemented.

Primary audience: Family office decision-makers, high-net-worth individuals, and accredited investors seeking real estate investment opportunities.

Secondary audience: Professional partners and industry connections.

These users value sophistication, transparency, and detailed information about investment strategies. They expect a polished, professional experience that reflects the caliber of service they're accustomed to receiving.

Establish professional credibility

Communicate Evergen's unique 6-step investment process

Generate qualified leads from family offices, and support business development efforts.

Focused on creating a clean, sophisticated design that would appeal to institutional investors while clearly communicating Evergen's systematic approach to real estate investment.

Emphasized trust-building through professional imagery, clear process visualization, and straightforward messaging.

Prioritized simplicity and clarity over flashy design elements to match the conservative preferences of the target audience.

Built on WordPress platform for easy content management and future scalability.

Implemented responsive design to ensure professional appearance across all devices.

Optimized for fast loading times and professional appearance.

Used clean, semantic HTML structure and optimized images for performance.

Ensured compatibility across browsers commonly used by the target demographic.

Balancing the need to appear accessible while maintaining exclusivity for high-net-worth clients.

Communicating complex real estate investment processes in a simple, digestible format.

Homepage showcasing clean, professional design with hero messaging and process visualization.

Local Austin, TX stock assets, and business photography showing professionalism and approachability.

Custom iconography for the 6-step investment process.

Website successfully established Evergen Equity's professional digital presence in the competitive private equity real estate market.

Clear communication of their systematic investment approach helped differentiate them from competitors.

Professional design supported their business development efforts and provided a credible platform for client communications.

Based on LinkedIn updates, the company has grown their team and expanded into new markets (California) since launch, suggesting successful business growth supported by strong brand presence.

In B2B financial services, less is often more - sophisticated clients prefer clean, straightforward design over flashy elements.

Visual process communication is crucial for complex services - the 6-step investment process became a key differentiator.

Trust-building through design requires careful attention to every detail, from typography to image selection to loading speed. This project reinforced the importance of understanding your audience's expectations and designing accordingly.

Overall, this was a very fun and rewarding project and client experience!