Search Engine Marketing

SEM (Search Engine Marketing) services are a type of digital advertising service that uses paid strategies, like pay-per-click and remarketing, to improve your online visibility, leads, and sales.

If you want your website to appear in the first paid search engine results, then you have to work with Google Ads. You want Facebook users to take action on certain content on your page or on your website. Then use Facebook Ads. You want to reach a younger audience without so much competition, then working with TikTok Ads is ideal. If you want to display your latest product on the Instagram Feed or in Instagram Stories, Then use Instagram Ads.

There are a lot of platforms to promote your brand or company, you just need to take the first step to start reaching your target audience.

Social media and paid search advertising can benefit the development of your social media following, event registration, conversions, and website traffic. I'll work with you to create campaign strategies that are targeted to your business, based on my years of experience.

Monthly reporting is crucial to evaluate that campaign's outcome to goals.

Initial strategy consult meeting to discuss objectives & goals.

Set up, management, and optimization of multiple campaigns.

Developing campaign funnels + advertising strategies for execution.

Audience set up – custom, saved and lookalike.

Set up of custom conversions and events as required.

Campaign Optimization – including placement, budget and audience targeting.

Ad optimization – editing and revision of campaign, ad set and ad performance for optimal results.

Ongoing monitoring and optimization of all campaigns, including creative updates.

Weekly/ fortnightly email summary with campaign updates.

Monthly report – Return of inversion

* All creative (photography & video) was supplied.

Google Ads is a powerful tool for attracting qualified traffic, or clients who are looking for items and services similar to those you provide. With Google Ads, you may increase website traffic, texts, calls, and in-store visits.

Google Ads allows you to develop and share well-timed ads with your target audience (across both desktop and mobile). This means your company will appear on the search results page when your potential buyers use Google Search to browse for items and services similar to yours. In this manner, your target audience sees your ad when it makes sense for them to see it.

Ads from the platform can appear across other channels too, including YouTube, Blogger, and Gmail and others.

There’s no such thing as a Google Ads campaign that doesn’t work — there are only ones that need a bit more work. Using the strategy and information provided below, you have what you need to create a successful Google Ad campaign that drives clicks and converts leads.

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This example showcase a campaign created on Feb 2022 for Whooo HQ Agency client Fernando Aylwin a Psychologist specialized on Systemic specialty in Family and Affirmative Constellations, Traumas and Soul.

The beginning of a successful campaign starts by setting up the basics of the campaign.

We try to settle down the actual state of the client and then look forward to how this customer would like to perform in a future, what are his objectives, who is he appealing to, what is the main message he wants to communicate, the budget of the camping etc.

Also, setting KPIs to evaluate them after the campaign is displayed.

With all the complete situation and goals of Fernando settle down, we proceed to do a simulation of potential results using the data provided by the like the CPC and also appealing to define KPIs like CTR or Number of Desired Conventions.

After that, we start setting up the campaign on the desired platform.

Then we set up the ad groups per campaign.

With the ads group created, we start to create the ads. Beginning doing a Keyword research using the Keyword Tool provided by Google Ads and after that start to select and categorize the ones that we want to appeal to our customers.

In the meantime, we try to find Negative Keywords, this way our ads do not display in searches that are not related or that not appeal to our objective.

With all the keywords set, we start to craft our ads, getting ideas from the keywords, from the customer needs and following Google Lineups to create this ad.

Setting up an extension can get a better conversion rate by showing related information to the add like call-outs, site links and a phone number.

Finally, we preview our ads and start to run the campaign.

After setting up the whole campaign and letting it for two weeks, we start to measure every metric, view the search terms that the customers use to display our ads and follow google optimization recommendations.