Creative Juices Art Bar - Brand Refresh

Creative Juices Art Bar is a paint and sip brand that focuses on art-based events to promote creative empowerment, inclusiveness and creative connections. Designed with young Millennials and Gen-Z in mind, this new brand identity aimed to use vibrancy and rich colours to make the business stand out amongst competitors. Deliverables included brand guidelines, posters, billboards, website, shop front, and a brand art box for remote sessions, to name a few. A social media ad for TikTok and a digital poster were also produced to allow an increase in engagement with Millennials and Gen-Z. This project demonstrated the crossover between analogue and digital techniques by using inks to create unique paintings, which were applied in a design context across the touchpoints.