Mixed Up Drinks Co. Packaging Design
Anna Afzal-Gould
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Posted Feb 5, 2024
A series of three packaging designs for a non-alcoholic beverage company, utilising digital illustration.
Mockup of 3 cans
The client required a design that would help compete for shelf appeal. Provided with 3 x SKUs, I was tasked with creating the print-ready cut files, as well as a mockup to present to the client. The brand logo was provided by the client.
I began by researching the flavours given to me (Aperol Spritz, Mojito and Gin & Tonic) and finding ways to present these in a bold, daring way to stand out on a shelf. The client provided some creative direction for this brief which consisted of colourful illustrations. I approached this brief with simple, consistent illustrations created in Procreate. The subtle hand-drawn bubbles and dark blue colour were used to tie the three packs together and provide brand consistency.
