Mixed Up Drinks Co. Packaging Design

The client required a design that would help compete for shelf appeal. Provided with 3 x SKUs, I was tasked with creating the print-ready cut files, as well as a mockup to present to the client. The brand logo was provided by the client.

I began by researching the flavours given to me (Aperol Spritz, Mojito and Gin & Tonic) and finding ways to present these in a bold, daring way to stand out on a shelf. The client provided some creative direction for this brief which consisted of colourful illustrations. I approached this brief with simple, consistent illustrations created in Procreate. The subtle hand-drawn bubbles and dark blue colour were used to tie the three packs together and provide brand consistency.