GrubGo is a food delivery company that aims to provide culturally diverse food options to its customers. The company’s focus is on providing an accessible app and implementing sustainable practices in packaging, delivery, and overall operations.

GrubGo required a comprehensive brand design that included a logo, color palette, app UI, social media advertisement, and more. However, it should be noted that GrubGo is not an actual brand; it is an imaginary company created to expand my portfolio and enhance my design knowledge and expertise.

The project was completed within a week. The initial deadline was set for 4 days, but it was soon realized that this was unrealistic for completing a comprehensive brand design project. As such, the project took 7 days to complete.

Working on the GrubGo project provided valuable lessons in brand design. It taught me how to approach projects effectively, the importance of preparation and organization for increased productivity, and presented challenges and difficulties that helped me grow as a designer.

The final designs for this project were satisfactory, with a pleasing color palette and a variety of logos for the brand.