The HR and the Perception Gap eBook Design

The HR and the Perception Gap eBook explores the disconnect between how HR views its role and how it's perceived by executives across the business. Drawing from behavioral data and workplace insights, the piece reveals that while HR leaders are often closest to employee needs, their strategic input is frequently undervalued or misunderstood by senior leadership.

This eBook underscores the need for better alignment and stronger communication, between HR and the C-suite. It offers actionable guidance for using talent data to elevate HR’s influence, build executive trust, and close the gap between intention and perception.

I led the visual direction and design of the eBook, creating a clean, engaging layout that enhanced clarity and impact. I also designed supporting social ads and promotional assets to drive traffic and reinforce the core message across multiple channels.

Client: The Predictive Index

Writer and Editor: Andrew Barks

Art Direction & Graphic Design: Sydney Maresca

Responsibilities: Print Design, Brand Identity, Social Media Designs for Various Platforms (LinkedIn, Twitter, Instagram), Illustration