Redesigned and developed a comprehensive website for Radiant Renewal, a prestigious skin and hair clinic. The project involved end-to-end services from UI/UX design to final implementation using Framer.
Radiant Renewal needed a modern, user-friendly website to showcase their services, attract new clients, and facilitate easy appointment booking. The existing site was outdated, difficult to navigate, and not mobile-responsive.
My Approach
1. UI/UX Design
Conducted user research to understand patient needs and preferences
Created user personas and journey maps to guide the design process
Designed an intuitive information architecture for easy navigation
Developed wireframes and high-fidelity mockups using Figma
Incorporated a soothing color palette and imagery to reflect the clinic's ethos
2. Framer Development
Built a fully responsive website using Framer
Implemented smooth animations for enhanced user engagement
Created interactive elements like a service finder and before/after image sliders
Integrated a user-friendly appointment booking system
Optimized the site for fast loading and performance
Key Features
Home page with dynamic service highlights and testimonials
Interactive service finder to help patients identify suitable treatments
Doctor profiles with qualification and specialization details
Before and after gallery with smooth image transitions
Blog section for sharing skin and hair care tips
Mobile-responsive design for seamless use across all devices
Outcomes
40% increase in online appointment bookings within the three month
Positive user feedback on the new design and ease of navigation
Improved search engine rankings for key service-related keywords