Brew & Pixel: Hipster Café's Digital Transformation

Designed and developed a vibrant, user-friendly website for Hipster Café, a trendy local coffee shop. The project encompassed full-spectrum services from UI/UX design to Framer implementation, creating a digital space as inviting as the physical café.

Hipster Café needed an online presence that reflected their unique atmosphere and attracted the tech-savvy, coffee-loving crowd. They wanted to showcase their artisanal menu, promote events, and implement an online ordering system, all while maintaining their quirky, local charm.

Conducted on-site research to capture the café's ambiance and clientele preferences

Created user personas representing various customer types, from remote workers to coffee aficionados

Designed a visual identity that translated the café's eclectic decor into digital aesthetics

Developed wireframes and high-fidelity mockups using Figma, incorporating vintage-inspired elements with modern usability

Built a responsive website using Framer, ensuring a seamless experience across devices

Implemented subtle, coffee-themed animations to enhance user engagement

Created an interactive menu with beautiful imagery and detailed descriptions

Home page featuring daily specials and an Instagram feed of customer photos

Interactive menu with filtering options (e.g., vegan, gluten-free)

Mobile-first design for easy ordering on the go.

10% increase in online orders within the first two months

25% boost in event attendance due to improved visibility

Positive user feedback on the website's "cool factor" and ease of use

UI/UX: Figma

Development: Framer

Completed the project in 4 weeks, from initial coffee tasting (for inspiration!) to website launch.