Le Chefou Visual Identity

PROBLEM Le Chefou was a new restaurant with big ambitions but only had a logo and a color palette. There was no defined brand identity or visual direction to build a consistent presence, both online and offline.

SOLUTION I developed a complete visual identity that captured Le Chefou’s refined yet inviting personality. From designing the menu and gift cards to creating Instagram visuals and a monthly content plan, every element was carefully aligned with the brand’s character. This resulted in a cohesive and polished experience across all touchpoints.