Landing page design and Development for Arie
Dmitry Buenkov
Arie
Arie is an intelligent travel planner that helps people build personalized trips based on context, preferences, and intent. At this stage the product was still in development, so the first step was creating a clear public presence and understanding whether people would actually pay for it.
Goal
Build a clean, launch-ready landing page and validate early pricing intent before investing in full product development.
What I did
I designed and built the entire landing directly in Framer — from structure and visual system to interactions and responsive layout. No Figma stage. Everything was composed and refined inside Framer.
The site is fully interactive: each section responds to scroll and input, helping explain the product through motion and hierarchy rather than long blocks of text. d
Key parts
Instead of a basic waitlist form, I designed a custom flow. After leaving their email, users are redirected to a second step where they choose between free access or supporting the product as early paid users. This made it possible to connect emails with real pricing intent.
That small component turned the landing into a lightweight demand validation tool — something that can later be reused on client projects to test willingness to pay without building a full product.
Thanks to my skills in creative technologies, I developed a GS scan of the location to demonstrate how the functionality could be provided by Arie and implemented it in one of the blocks using a combination of custom components.
Result
A launch-ready product presence, real early pricing signals, and a reusable demand-validation pattern — all built natively in Framer.
Role
Brand designer, product designer, visual designer, and Framer development.
Instead of a basic waitlist form, I designed a custom flow. After leaving their email, users are redirected to a second step where they choose between free access or supporting the product as early paid users. This made it possible to connect emails with real pricing intent.
That small component turned the landing into a lightweight demand validation tool — something that can later be reused on client projects to test willingness to pay without building a full product.
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Posted Feb 18, 2026
Intelligent travel planner landing page with built-in demand validation — designed and built entirely in Framer.
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Timeline
Aug 21, 2025 - Sep 10, 2025
