Home Services Ads : 16X Your ROI





The client, facing the challenge of selling home appliances online, had a monthly budget of £10,000 for Facebook ads and a target goal of £20,000 in sales. We saw the potential for much greater success and aimed to maximize their return on ad spend.



• Scope of Work:
  • Target Audience: Defined the ideal customer profile for the client's home appliance brand using market research and competitor analysis.
  • Content Strategy: Developed a comprehensive Facebook advertising strategy focused on User-Generated Content (UGC) and clear Call-to-Action (CTA) ads.
  • Campaign Management: Created, launched, and monitored Facebook ad campaigns, optimizing campaigns for performance based on data analysis.
  • Budget Management: Managed the client's monthly budget of £10,000, ensuring efficient allocation and maximizing return on ad spend (ROAS).
• Results:
  • Explosive Sales Growth: Exceeded client's target by a significant margin, generating over £100,000 in sales - a staggering 10x return on ad spend (ROAS).
  • Engaged Audience: The UGC ads fostered trust and connection with the target audience, leading to increased brand awareness and consideration.
  • Compelling CTAs: Clear and impactful Call-to-Action ads drove conversions, encouraging viewers to take the desired action, such as visiting the online store or requesting a quote.
• My Impact as a Social Media Marketer:
  • Strategic Thinking: Crafted a data-driven Facebook advertising strategy that targeted the right audience with the right message.
  • Creative Execution: Developed engaging UGC and CTA ads that resonated with potential customers and effectively communicated the brand's value proposition.
  • Expert Optimization: Continuously monitored and optimized Facebook ad campaigns, ensuring they delivered the highest possible return on investment.
  • Exceeding Expectations: Delivered exceptional results, exceeding the client's sales target by a factor of five, demonstrating exceptional social media marketing expertise.