Shivang Patel
Generating High-Quality Solar Leads with Cost-Effective Ad Strategies
My Role: Digital Marketing Specialist
📌 Deliverables:
✅ Effective Lead Generation Ads: Crafted engaging ad copy and visuals tailored to attract potential solar energy customers, highlighting the benefits and savings of solar installations.
✅ Precision Targeting: Executed highly-targeted ad campaigns across various digital platforms to reach potential customers most likely to be interested in solar energy solutions.
✅ Cost Efficiency Optimization: Monitored and adjusted campaigns in real-time to ensure minimal ad spend while maximizing lead generation, focusing on achieving the lowest possible cost per lead.
😁 My Impact: By leveraging precise targeting and compelling ad creatives, I successfully generated 22.000 high-quality solar leads at an average cost of just $3 per lead. This project demonstrates the effectiveness of strategic advertising in minimizing costs while achieving substantial lead generation for the solar industry.