At MullenLowe Lintas Indonesia, I was tasked with a high-profile project for Bank Rakyat Indonesia (BRI), one of Indonesia’s premier national banks. My role was to design a key visual for BRIguna Karya, a prominent loan program aimed at empowering individuals and businesses and also key visual for their credit card. This project was a unique opportunity to blend strategic design with impactful messaging.

I developed a visually striking design that effectively communicated the benefits of BRIguna Karya, ensuring it aligned with BRI's brand identity and resonated with the target audience. The key visual was carefully crafted to highlight the program's strengths and appeal across various touchpoints.

The design was prominently featured in all BRI branches across Indonesia, ensuring widespread visibility and engagement. This project not only demonstrated my ability to deliver high-quality visuals but also underscored my experience in working with major clients to create impactful and far-reaching design solutions.