MTV XXXL Summer Visual Package

To hype up MTV’s huge summer lineup, we created a fun, high-energy visual package called MTV XXXL Summer. The whole idea was that the season wasn’t just big—it was XXXL big.

We mixed fast-paced footage with bold graphics to show off everything MTV SA had lined up, from local heat like Nadia Nakai’s Bragga to global favourites like Ridiculousness. The “XXXL” theme was all about showing just how much MTV had to offer—super-sized content and a summer that was loud, bold, and totally in charge.