Scoop Spot by Wall’s — Brand Identity & Packaging Design

I was tasked with creating the full brand identity for Scoop Spot by Wall’s, a new concept bringing Wall’s familiar sense of happiness into kiosks, parlours, and hotels, restaurants, and cafés/catering. The goal was to build something that felt fresh, fun, indulgent, and premium, while still carrying the unmistakable Wall’s red and heart logo.

For the project, I developed the visual identity, designed the packaging and menus, and created a range of logo options for the client to choose from.

The result is a playful, premium identity designed to elevate the scooping experience across the food service world.