Mandela Day Campaign: Doing Good Comes At No Cost

For Mandela Day, Paramount Africa created a bumper that replaced everyday price tags—on clothing, menus, and shelves—with powerful human values like kindness and empathy, each priced at R0.00.

The core message, “Doing good comes at no cost,” reminded viewers that making a difference is free and accessible to all. The campaign encouraged everyone to invest 67 minutes in positive actions, reflecting the true spirit of Mandela Day.